Leveraging Online Video Marketing for Small Businesses

Small businesses may choose online video production services in Houston to enhance corporate branding, viral marketing, PR and educational efforts. The topic and distribution method for each video will depend on the goals and budget of the marketing campaign. Possible opportunities for low-cost online video marketing include:

Corporate Branding:
• Welcome videos on company websites and microsites
• Video testimonials from customers
• Video case studies
• Product demonstrations and tutorials
• Employee or customer spotlights
• Video recaps of events, meetings and trade shows
• Facility tours
• Professional speaking engagements and keynote speeches
• Email marketing campaigns

Viral Marketing:
• Commercials
• Video blogging (vlog)
• Contests
• Success stories
• Videos offering a glimpse into business operations

PR:
• Video news releases (VNRs)
• Interviews with broadcast media
• Public statements from company executives
• Electronic press kit supplements

Education:
• Demos, tutorials and instructional videos
• “How to” and tips videos
• Employee or customer training
• Tech support and customer service solutions

Free and low-cost tools have enabled small businesses with limited budgets and resources to grow their customer bases and increase brand awareness using online video.

To learn more about receiving affordable video production services in Houston, Texas, please call (832) 303-1321 today!

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